In: Ekonomický časopis/Journal of Economics, vol. 59, no. 3
Jiří Ježek
Details:
Year, pages: 2011, 243 - 258
Keywords:
city marketing, urban development, marketing theory, marketing application
Article type: Vedecký článok / Article
About article:
The paper offers a critical evaluation of theoretical and application findings about city marketing. It deals with specifics and limits of use of selected elements of marketing theory in conditions of the cities. It comes to a conclusion that application possibilities are much more limited than theoretical expectations are. The reason is not only political environment where there a decision making about marketing use takes place, but also a difficulty and complexity of the city as the marketing entity.
The paper offers a critical evaluation of theoretical and application findings about city marketing. It deals with specifics and limits of use of selected elements of marketing theory in conditions of the cities. It comes to a conclusion that application possibilities are much more limited than theoretical expectations are. The reason is not only political environment where there a decision making about marketing use takes place, but also a difficulty and complexity of the city as the marketing entity.
How to cite:
ISO 690:
Ježek, J. 2011. Městský marketing – koncepty, aplikace, kritická analýza. In Ekonomický časopis/Journal of Economics, vol. 59, no.3, pp. 243-258. 0013-3035.
APA:
Ježek, J. (2011). Městský marketing – koncepty, aplikace, kritická analýza. Ekonomický časopis/Journal of Economics, 59(3), 243-258. 0013-3035.