Reklama ako zdroj poznatkov o obchode v Bratislave: (20. a 30. roky 20. storočia.)

In: Slovenský národopis / Slovak Ethnology, vol. 45, no. 3

Ľubica Falťanová

Details:

Year, pages: 1997, 269 - 284

Language: slo

Keywords:

reklama, obchod

Article type: Štúdie

Document type: PDF

Full text

About article:

The study deals with advertisements of tradespeople of Bratislava, published in daily press in the 1920s and 1930s. The underlying assumption of the authors is that the advertisement and advertizing in general is not only an economic phenomenon aimed at promoting products and services but it also represents a broad source of information about cultural and social aspects of the facts depicted by advertizing. The topic is in the study tackled through examples of particular tradespeople or stores, according to various trade branches. Key words: advertizing, trade

How to cite:

ISO 690:

Falťanová, Ľ. 1997. Reklama ako zdroj poznatkov o obchode v Bratislave: (20. a 30. roky 20. storočia.). In Slovenský národopis / Slovak Ethnology, vol. 45, no.3, pp. 269-284. 1339-9357.

APA:

Falťanová, Ľ. (1997). Reklama ako zdroj poznatkov o obchode v Bratislave: (20. a 30. roky 20. storočia.). Slovenský národopis / Slovak Ethnology, 45(3), 269-284. 1339-9357.