Jan Stanislav Institute of Slavistics SAS
Topic
Imagine and Persuasiveness in Social Discourse of Print Media
PhD. program
Year of admission
2026
Name of the supervisor
prof. Peter Olekšák, PhD.
Contact:
Receiving school
Univerzita Konštantína Filozofa v Nitre
Annotation
Media and political linguistics has become one of the newest research directions in contemporary anthropocentrically oriented linguistics and is constantly relevant in the context of dynamically developing social conditions. The socio-political discourse as it is profiled in the media environment is saturated with traditional, but also innovative indirect names. Their frequency, as well as their occurrence in the headlines and subtitles of print media, often takes on the character of communication strategies.
Functional or strategic handling of indirect naming, which have the character of a traditional or innovated and updated phraseme, or conceptual metaphor or conceptual metonymy, aims to achieve imagery in expression. The imagery created in the text is closely related to the ability of imagination, which is innate to humans - in the light of the latest research. Therefore, it is justified to note the psychological effects of figurative nominations on the percipient, especially at the level of emotions and the subsequent stimulated engagement of the percipient, which indicates an intention on the part of the addressee, namely more or less obvious persuasiveness. This often borders on manipulativeness aimed at an anonymous, but mass addressee.
Functional or strategic handling of indirect naming, which have the character of a traditional or innovated and updated phraseme, or conceptual metaphor or conceptual metonymy, aims to achieve imagery in expression. The imagery created in the text is closely related to the ability of imagination, which is innate to humans - in the light of the latest research. Therefore, it is justified to note the psychological effects of figurative nominations on the percipient, especially at the level of emotions and the subsequent stimulated engagement of the percipient, which indicates an intention on the part of the addressee, namely more or less obvious persuasiveness. This often borders on manipulativeness aimed at an anonymous, but mass addressee.