In: Slovenský národopis / Slovak Ethnology, vol. 71, no. 4
Detaily:
Rok, strany: 2023, 365 - 383
Jazyk: eng
Kľúčové slová:
digital folklore, Easter celebration, COVID-19 pandemic, internet genres, internet memes, topical jokes
Typ článku: Article
Typ dokumentu: PDF
O článku:
During the COVID-19 pandemic, social media usage increased due to limitations on physical gatherings. As a result, social media platforms also became important outlets
for celebrating holidays. This study therefore analyses the role of humour in the digital sharing of Easter festive material during the COVID-19 pandemic in the context of
digital folklore. The research was conducted on the social media platform Instagram using Easter-related hashtags (#covideaster) to collect a digital corpus consisting of
various visual-verbal internet genres, mainly internet memes and their subgenres. The corpus was divided into six thematic-motif groups and analysed in relation to topical
cycle jokes, newslore, political humour, and disaster humour. Two groups present typical Easter symbols incorporated into pandemic-related memes, reflecting a modified typical image of Easter before and after the pandemic. They deliver humorous messages through incongruity resolution using familiar Easter-related imagery and news-inspired
pandemic verbal messages. The remaining four groups present Easter in atypical ways, incorporating elements from popular culture, politics, classic jokes, and a parody of
Leonardo da Vinci’s Last Supper. It was concluded that the role of humour in the digital sharing of Easter festive material during the pandemic served various purposes. It provided a means of coping with the situation, acted as a communication tool for conveying important safety messages, and fostered a sense of community and
connection among Instagram users.
Ako citovať:
ISO 690:
Predojević, Ž. 2023. #CovidEaster – Humour in the Digital Sharing of Easter Festive Material During the COVID-19 Pandemic. In Slovenský národopis / Slovak Ethnology, vol. 71, no.4, pp. 365-383. 1339-9357. DOI: https://doi.org/10.31577/SN.2023.4.34
APA:
Predojević, Ž. (2023). #CovidEaster – Humour in the Digital Sharing of Easter Festive Material During the COVID-19 Pandemic. Slovenský národopis / Slovak Ethnology, 71(4), 365-383. 1339-9357. DOI: https://doi.org/10.31577/SN.2023.4.34
O vydaní:
Vydavateľ: Ústav etnológie a sociálnej antropológie SAV, v. v. i.
Publikované: 30. 12. 2023
Verejná licencia:
CC BY