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Městský marketing – koncepty, aplikace, kritická analýza

In: Ekonomický časopis/Journal of Economics, vol. 59, no. 3
Jiří Ježek
Detaily:
Rok, strany: 2011, 243 - 258
Kľúčové slová:
city marketing, urban development, marketing theory, marketing application
Typ článku: Vedecký článok / Article
O článku:
The paper offers a critical evaluation of theoretical and application findings about city marketing. It deals with specifics and limits of use of selected elements of marketing theory in conditions of the cities. It comes to a conclusion that application possibilities are much more limited than theoretical expectations are. The reason is not only political environment where there a decision making about marketing use takes place, but also a difficulty and complexity of the city as the marketing entity.
The paper offers a critical evaluation of theoretical and application findings about city marketing. It deals with specifics and limits of use of selected elements of marketing theory in conditions of the cities. It comes to a conclusion that application possibilities are much more limited than theoretical expectations are. The reason is not only political environment where there a decision making about marketing use takes place, but also a difficulty and complexity of the city as the marketing entity.
Ako citovať:
ISO 690:
Ježek, J. 2011. Městský marketing – koncepty, aplikace, kritická analýza. In Ekonomický časopis/Journal of Economics, vol. 59, no.3, pp. 243-258. 0013-3035.

APA:
Ježek, J. (2011). Městský marketing – koncepty, aplikace, kritická analýza. Ekonomický časopis/Journal of Economics, 59(3), 243-258. 0013-3035.