Informácia o dokumente
In: Slavica Slovaca, vol. 45, no. 2
Sodobne modifikacije pregovorov, frazemov in drugih folklornih obrazcev
ISSN 0037-6787 (print)
ISSN 1336-236 (online)
Rok, strany: 2010, 154-161
Small folklore forms are stored in memory as a unit with figurative meaning, their own rhythm and rhyme. That is why they are appropriate for different modifications. Modifications of proverbs and sayings are as common as proverbs, sayings itself. On the one hand we can follow the creating of the “new proverbs”, where the wit and the language capacity of the creator (though he/she is not known) is seen; but on the other, funny modifications of the traditional proverbs are almost more common as the traditional proverbs in Slovene everyday language. One of the youngest modifications are made for commercial purpose.Copy-writers are using small folklore forms to create more memorable commercial, specifically rhythm, rhyme, melody, partly words, form etc. of the proverb/saying/riddle. In the article, we present the modifications of small folklore forms in Slovene language and we question the purpose of the use of small folklore forms for the commercials.
Babič, S. 2010. Sodobne modifikacije pregovorov, frazemov in drugih folklornih obrazcev. In Slavica Slovaca, vol. 45, no.2, pp. 154-161.
Babič, S. (2010). Sodobne modifikacije pregovorov, frazemov in drugih folklornih obrazcev. Slavica Slovaca, 45(2), 154-161.
Kľúčové slová: Folklore small forms, sayings, riddles, modifications, anti-proverb, commercial.