In: Ekonomický časopis/Journal of Economics, vol. 52, no. 5
Anna Majtánová - Štefan Majtán
Detaily:
Rok, strany: 2004, 584 - 597
Kľúčové slová:
marketing, firm image, communication, globalization, information
O článku:
We consider these tendencies to be decisive in modern management firm image building, searching for new elements of communication, adjusting to globalization, of market space, pursuing of value chain. For marketing to be successful it needs to get into all elements of management, mainly into set-up, planning and controlling. To fulfil all previous marketing dimensions and mainly to application of complex access to marketing strategy information is decisive. At conclusion, we stress the need for thinking about main direction, or basic dimension, in single branch of science development. This introduce article is small experiment for such access.
Ako citovať:
ISO 690:
Majtánová, A., Majtán, Š. 2004. Dimenzie marketingu na začiatku tretieho tisícročia. In Ekonomický časopis/Journal of Economics, vol. 52, no.5, pp. 584-597. 0013-3035.
APA:
Majtánová, A., Majtán, Š. (2004). Dimenzie marketingu na začiatku tretieho tisícročia. Ekonomický časopis/Journal of Economics, 52(5), 584-597. 0013-3035.