In: Ekonomický časopis/Journal of Economics, vol. 52, no. 8
Tomáš Sabol - Radoslav Delina
Detaily:
Rok, strany: 2004, 942 - 956
Kľúčové slová:
scenario planning, innovative services, ICT, planning
JEL: O14, O21, O33
O článku:
The paper describes process of scenario planning. Scenario planning is a re-cognised tool, used by organisations and institutions as part of their strategic planning process. It provides individuals with the opportunity to ask the „what if“ questions – to „rehearse“ how they might respond, should a certain event or trend happen in the future. For organisations it provides an invaluable opportunity to have a strategic discussion around key drivers and critical uncertainties in their operating environments. This process is also demonstrated by a short scenario planning example, exercised in the IST-1999-29088 PRISMA Project funded within the 5th Framework Programme.
Ako citovať:
ISO 690:
Sabol, T., Delina, R. 2004. Scenario Planning. In Ekonomický časopis/Journal of Economics, vol. 52, no.8, pp. 942-956. 0013-3035.
APA:
Sabol, T., Delina, R. (2004). Scenario Planning. Ekonomický časopis/Journal of Economics, 52(8), 942-956. 0013-3035.