Eye-tracking a jeho využití při hodnocení map

Year, pages: 2012, 71 - 87

The article describes possibilities of using eye-tracking technology to evaluate user perception and cognition of maps and other cartographic methods of geographical data visualization. The introduction briefly depicts the usability study, domains where it can be used and what methods of usability studies exist. Furthermore, the contribution examines in detail the most objective of these techniques – the eye tracking, a technology for precise determination of the monitored user’s gaze, duration of their fixations and transitions between them, etc. This knowledge helps to optimize and adjust the examined product so that their use or reading is as easy as possible. The paper describes the history of eye-tracking technology, three methods of gaze tracking, principles upon which they operate and options of eye-tracking data visualization. It provides a comprehensive introduction of the eye-tracking issue and prospects of its further development in cartography and geography. Eye-tracking data analyses can help to evaluate the quality of the map composition, map keys and map design, and thus define the methodology for map-making that will correspond to the user’s requirements.

Popelka, S., Brychtová, A., Voženílek, V. 2012. Eye-tracking a jeho využití při hodnocení map. In Geografický časopis, vol. 64, no.1, pp. 71-87. 0016-7193.

Popelka, S., Brychtová, A., Voženílek, V. (2012). Eye-tracking a jeho využití při hodnocení map. Geografický časopis, 64(1), 71-87. 0016-7193.