Marketingový prístup k riadeniu a rozvoju miest

Year, pages: 2004, 891 - 900

The system of the regional development also includes the marketing approach to the cities and towns management and development. Marketing uses the traditional methods and tools, which reflects specific environment and conditions of the concrete city or town. Cities or towns must being to do what business organisations have been doing for years, namely strategic marketing planning. The most used method in this process is called SWOT analysis, that is to identify place’s major strengths and weaknesses, as well as its opportunities and threats. One of the kinds of the regional marketing strategy is the city marketing strategy, that defines the vision, goals, mission, city marketing mix etc.

Daňo, F., Hanuláková, E. 2004. Marketingový prístup k riadeniu a rozvoju miest. In Ekonomický časopis/Journal of Economics, vol. 52, no.7, pp. 891-900. 0013-3035.

Daňo, F., Hanuláková, E. (2004). Marketingový prístup k riadeniu a rozvoju miest. Ekonomický časopis/Journal of Economics, 52(7), 891-900. 0013-3035.