Aktuálny obraz Česka ako turistickej destinácie vytvorený vysokoškolskými študentmi – potenciálnymi návštevníkmi zo Slovenska

Rok, strany: 2018, 273 - 284

Tourism destination image is one of the represented relevant elements of tourism development. It refers to the visitor’s perception of the country in all its complexity. Tourism destination image should be useful in the process of a target marketing strategy creation. This article focuses on comparing official statistics data about the spatial distribution of tourists from Slovakia in Czechia with data from the empirical research of tourism destination image evaluation and analysis deviations between the real situation and the destination image as a result of research. To evaluate the destination image, the authors used a part of the AQITI method. Respondents (university students) were asked to simulate and create a travel itinerary to Czechia. In the research task the city of Prague was omitted as a tourism attraction due to its overwhelming popularity in comparison with the rest of the Czech regions. In the created destination image of Czechia, city tourism dominated as main form. Landscape activities like hiking and paddle tourism activities are next in order. On the other hand, research uncovered places and activities in destination image which may remain unknown for respondents. Here there should be place for local DMO’s in Czechia for destination image stimulating activities.

ISO 690:

Cákoci, R., Tolmáči, L. 2018. Aktuálny obraz Česka ako turistickej destinácie vytvorený vysokoškolskými študentmi – potenciálnymi návštevníkmi zo Slovenska. In Geografický časopis, vol. 70, no.3, pp. 273-284. 0016-7193. DOI: https://doi.org/10.31577/geogrcas.2018.70.3.15

APA:

Cákoci, R., Tolmáči, L. (2018). Aktuálny obraz Česka ako turistickej destinácie vytvorený vysokoškolskými študentmi – potenciálnymi návštevníkmi zo Slovenska. Geografický časopis, 70(3), 273-284. 0016-7193. DOI: https://doi.org/10.31577/geogrcas.2018.70.3.15

Vydavateľ: Geografický ústav SAV/Institute of Geography of the Slovak Academy of Sciences