ANALÝZA A INTERPRETÁCIA FENOMÉNU MASOVEJ KULTÚRY V SLOVENSKEJ A ČESKEJ PERIODICKEJ TLAČI

Marián Matyáš - Alexander Plencner

Article type: 2 rozhľady / st.

Full text

This paper offers a comparative analysis of the phenomenon „mass culture“ which occured in the Slovak and Czech periodical press from September 2003 till September 2005. The purpose was to find out the presence of the term mass culture, its location, frequency, seriousness of debates about it, a comparison between its use in the Slovak and Czech masmedia, and the most commonly used connotations and denotations. We were also searching for the similarities and differences between journalistic and academic discourses. The results are as follows: the term mass culture is mentioned only twelve times in the Slovak press, while in the Czech press it is mentioned eighteen times. It could be caused by the fact, that mass media typically spread mass culture, therefore the mass cultrue is invisible in the communication sphere – it is too widespread to be discussed as a specified subject. The term pop-culture is more distinct and used more oen. In the Czech press the mass culture was debated more abundantly in themes, journalistic styles and genres. The overall quality was higher.