The Importance of Determinants of Strategic Development in E-commerce

Year, pages: 2022, 768 - 792

The main aim of the paper is to identify the determinants of strategic development in e-commerce and evaluate their importance on the whole process of strategic management. A research evaluating the importance of determinants is carried out using the online questionnaire survey with enterprises in e-commerce. The paper focuses on research sample consisting 188 SMEs and 21 large enterprises in e-commerce. Selected methods of statistical induction and descriptive statistics were used for verification of the research hypotheses. The research has shown that e-commerce enterprises primarily attribute a varying importance to individual determinants in the process of strategic management. The results show enterprises primarily underestimate the following determinants of strategic development in e-commerce: mission and vision, strategic situational analysis, strategic control, corporate culture, personnel management and strategy, financial management and strategy, ability to work with legislation. E-commerce enterprises do not apply a comprehensive approach in the process of strategic management in the Czech environment in e-commerce.

Svatošová, V., Rajchlová, J. 2022. The Importance of Determinants of Strategic Development in E-commerce. In Ekonomický časopis/Journal of Economics, vol. 70, no.9-10, pp. 768-792. 0013-3035. DOI: https://doi.org/10.31577/ekoncas.2022.09-10.05

Svatošová, V., Rajchlová, J. (2022). The Importance of Determinants of Strategic Development in E-commerce. Ekonomický časopis/Journal of Economics, 70(9-10), 768-792. 0013-3035. DOI: https://doi.org/10.31577/ekoncas.2022.09-10.05

Publisher: Ekonomický ústav SAV